| Biography
of Peter Lamas
Cuban born Peter Lamas immigrated to New York, New York, in 1961, at the
age of 17. His parents had arrived in the Big Apple only a few months
earlier, having fled Fidel's Castro's repressive regime with but a few
family photographs.
Peter,
making the best of his situation, decided to continue his studies of commercial
art, photography and art in the United States. At the suggestion of a
friend who was a makeup artist and hair stylist, he decided to finance
his education by doing hair and makeup part-time. As a result, he discovered
that he not only had a flair for doing hair and makeup, but truly enjoyed
helping each client look her/his best.
After he earned his license in cosmetology, Peter interviewed with the
two most important and influential names in the beauty industry: Vidal
Sassoon, who revolutionized the way women's hair was cut and styled at
that time; and Kenneth (one of the first "single name" celebrities), whose
renowned talents attracted the celebrities of the day to his extremely
elegant townhouse salon.
Although
both houses offered him a position, he chose Vidal Sassoon for its reputation
for intensive, hands-on training. And, this training was under the direction
of Paul Mitchell - a name now behind its own collection of hair care products.
Peter
worked for three years at Sassoon, and when Kenneth again made him an
offer, he accepted. This was his chance to broaden his horizons, building
on the training he already had.
The
legendary Kenneth Salon Townhouse in mid-Manhattan drew not only Hollywood
celebrities, but many of the leading figures in the recording industry,
society and the arts. During these very happy years with Kenneth, Peter's
Client List included Grace Kelly, Elizabeth Taylor, Audrey Hepburn, Diana
Ross, Jacqueline Kennedy, Gloria Vanderbilt and Faye Dunaway ... to name
just a few icons of the day.
While
Kenneth Salon also sold a makeup collection under its own name, Peter
soon gained a reputation for makeup wizardry by combining his talents
for art and color to create perfect beauty images for his clients. He
would design make-overs for celebrities, or completely "re-do" a woman
with a new hairstyle and make-up look that made the most of her natural
beauty assets, for everyday life.
Paul
Mitchell eventually re-entered Peter's life, when he asked him to become
his right hand man at the Henri Bendel Salon on 57th Street in Manhattan.
Bendel's was the most exciting and innovative of the fashion specialty
stores in New York and had pioneered many new retail concepts, such as
small boutiques, an Avenue of Shops, and an extremely fashionable Beauty
Salon ... all under one, very chic roof. This association with Paul Mitchell
brought Peter invaluable experience in supervising, promoting and managing
a beauty business.
The alliance also gave him the opportunity to work with the great names
in fashion/beauty photography: Richard Avedon, Irving Penn and Francesco
Scavullo (best known for his Cosmopolitan magazine covers and celebrity
portraits.) Soon, Peter was in demand to do hair and makeup for their
editorial photo shoots for Vogue, Harper's Bazaar, Glamour and Mademoiselle,
as well as magazine cover work and national print advertising.
As
his experience working with super models grew, Peter began doing runway
work for well known fashion houses both in the United States and Europe.
The hair and makeup he created for the models became the finishing touches
to their spring and fall collections, and it wasn't long before "Peter
Lamas" became a recognized name in the industry.
In the mid 70's, with several years of experience under his belt, Peter
decided it was time to branch out on his own. He put all of his beauty
and business expertise to good use in the launching of his own salon:
"The Reapers." This shop was truly a unique creation, and attracted a
very young, upscale clientele of fashion conscious women and men.
"The
Reapers" was on the cutting edge of fashion and beauty ... and was known
for stylish cuts that were not only flattering for each individual client,
but easy to maintain.. Soon, "The Reapers" became so popular, it was extended
to three locations in Manhattan: the Upper East Side, the West Side and
the Wall Street area.
With
a strong commitment to his clients' complete beauty needs, Peter embarked
on the launch of cosmetics, skin and hair care products that would be
sold exclusively in his salons under "The Reapers" name. Creating this
collection gave him the experience he needed to develop formulations,
colors and application techniques in beauty and skin care. It also gave
him the opportunity to work closely with his laboratories and chemists
to create formulas for beauty products that perform as promised.
Peter
is often asked to consult
with leading cosmetic companies in the development of innovative new products,
from hot new color palettes, to never-before seen product introductions
in haircare and skincare. In
fact, Peter helped design and develop a unique makeup used in the movie
"Titanic."
As a result
of personal experiences relating to family, close friends and clients,
Peter became acutely aware to the scary reality that many common products
-- including and especially health and beauty products which we all apply
to our hair, skin, teeth and bodies – contain known carcinogens
or potential carcinogens, and can have devastating consequences for our
long-term health.
With a drive
to learn all he could about health, beauty and ingredients, Peter founded
Lamas Beauty International, with the overriding mission to deliver high-performance
beauty products that contain healthy, natural ingredients, free of harmful
chemicals. Peter is very passionate about educating consumers regarding
the myths and facts of the beauty industry, having written books on the
subject and often a featured guest speaker.
Peter is
proud of his growing company, which is recognized as an innovative leader
within the beauty industry. Lamas Beauty International offers eco-friendly,
state-of-the art natural, healthy and organic beauty products, in the
areas of hair care, skin care, body care and anti-aging. Lamas products
are vegan (no animal testing, no animal ingredients), paraben-free, sulphate
free, with the majority incorporating plant-based, organic and certified
organic ingredients.
Lamas products
are regarded among the absolute best in the world in performance and health
by consumers, and leading beauty and fashion editors, frequently featured
in national beauty, health and fitness magazines. The Company is committed
to maintaining its market leadership in the natural, organic hair and
skin care industry by using innovative and eco-friendly technologies in
the R&D of its products.
Peter and
Lamas Beauty are passionate about beauty, passionate about health, and
passionate about its customers! |
100%
Safe & Secure
