Lamas Beauty Health Magazine Healthiest Moisturizer Award for 2002

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Lamas Cosmeceuticals: Linking Beauty, Nature and Science

America's Healthiest Beauty Editors Have Spoken:
Lamas Beauty's Pro-Vita C Moisturizer SPF 15 Wins

Healthiest Moisturizer of The Year -- Health Magazine

Health Magazine
....Excerpt from Page 96

Moisturizer

A good facial moisturizer should be more than just something you dab on after cleansing and before applying sunscreen. This one fills the bill—in large part because of its one-two punch of potent antioxidants. "Like many effective moisturizers, this one contains ingredients like shea butter to lubricate the skin and humectants such as glycerin and hyaluronic acid to lock in moisture," says judge Lisa Donofrio, M.D. But what really impressed her was Pro-Vita C's 10 percent concentration of L-Ascorbic acid (the most stable form of vitamin C, which can be absorbed into the skin without losing its effectiveness). "Vitamin C is one of the best-known ingredients used to fight free radical damage caused by pollution and sun exposure," Donofrio explains. Also included is the antioxidant superoxide dismutase, a promising anti-ager that usually isn't seen in nonprescription skin treatments.
This moisturizer's naturopathic ingredients, like arnica and aloe vera, decrease the likelihood of irritation, making it ideal for nearly everyone—even those with sensitive skin, Donofrio adds.

Lisa Donofrio, M.D.

Trying out beauty products may sound like fun, but this expert has to stray a bit from her normal routine to test some of them. "To properly analyze the different sunscreens, I had to slather one brand on my left arm and another on my right arm, then sit out in the sun, said Donofrio, a 40-year old dermatologist with a private practice in New Your City and assistant clinical professor of dermatology at Yale University School of Medicine. "Sunbathing is something I haven't done in years."

For Immediate Release

LOS ANGELES - With so many lotions, potions and elixirs touting their good-for-your-skin benefits, how does even the skin-savviest consumer choose the right formula that will actually benefit their complexion? Time Inc's Health Magazine, along with a panel of independent dermatologists and estheticians, have chosen Lamas Beauty's new Pro-Vita C Moisturizer SPF 15 as the Healthiest Moisturizer of the Year in its 4th annual Healthy Beauty Awards. The award-winners were officially announced in New York on October 29 at the Rainbow Room.

Dermatologists recommended Pro-Vita C Moisturizer SPF 15
over all other moisturizers.

NBC Anchor Deborah Norville presents Peter Lamas with award for best moisturizer.

Pro-Vita C Moisturizer SPF 15 topped all other participants in what is considered to be the most competitive category, according to Health editors. The Moisturizer product category is one of 10 fields, in all receiving more than 500 product nominations. Choosing the winner were dermatologists and estheticians from leading medical centers and universities who based their decisions on clinical data and independent performance reviews, as well as ingredients, packaging, anti-aging benefits and moisturizing ability.

A nourishing moisturizer, Pro-Vita C Moisturizer SPF 15, protects skin during the daytime with a multi-action combination of natural antioxidants that break down free radicals before they can damage skin. A high percentage of highly absorbable Vitamin C invigorates collagen and elastin reproduction, which helps increase firmness, while also helping to decrease hyperpigmentation (especially freckles and age spots) and aiding in the neutralization of free radicals. Pro-Vita C Moisturizer SPF 15 also contains Hyaluronic Acid, a protein found naturally in the skin's deeper layers, increases moisturization by holding up to 1,000 times its weight in water.

"It's wonderful to receive expert recognition for a product we put so much time and care in developing," says Peter Lamas, founder of Lamas Beauty International, the parent company of Lamas Cosmeceuticals. "As a life-long veteran of the beauty industry, it was so important to me to create a product that lived up to its promise as well as one that was as natural and as healthy as possible."